On the evening of 17 October in Krakow, Poland, the International Cultural Centre, a partner of the Cultural Heritage Counts for Europe project, invited professor Gregory J. Ashworth to give a lecture on “What is heritage worth?”

LECTURE BY GREGORY J. ASHWORTH // 17 October 2014 // Krakow, Poland

The essence of heritage lies in using the past for the contemporary purposes. Heritage directly and indirectly influences socio-economic development. Although widely attempted, there is no universal model for success of heritage-led development projects. The lecture inaugurated the 9th edition of a postgraduate study The  Academy of Heritage.

Gregory J. Ashworth Professor of heritage management and urban tourism in the Department of Planning, University of Groningen. His main research interests focus on the interrelations between tourism, heritage and place marketing, largely in an urban context.